Friday, 14 June 2013

Planning & Quality Description : How Current LED Sign Owners Benefit More From the Vacations Days - Join The Club

- Sam Gates

One of the greatest time to be an LED sign ticker owner is around the vacation days. While many businesses are maintaining their store, sending out mailers, & doing their best with temporary signage, LED sign owners are resting easy.
They have likely pre scheduled most of their vacation description earlier in the year, & know the sign is working hard to bring in the shoppers. If you do not own an LED sign now, you may want to seriously think about taking the plunge and
investing in a product that works all the day, every day with no overtime pay.

You can not reface a traditional sign every time a vacation comes around and change-able copy boards are limited to static text that is difficult to change. LED Signs give such a great opportunity to communicate often and directly to your audience,
it is surprising to see some business not taking full advantage of this.

I am not just talking about particular holiday. Any holiday like Valentines day, Memorial day, Columbus day.

There are more reasons some people may not be using their sign to the fullest extent. One of the biggest is the “Not MORE Time” factor. It takes time to get good solid content created & scheduled for your sign.
Mostly small to medium organizations are already utilizing their staffs above capacity. After the initial excitement of a new LED sign ticker installation, the updates tend to become less frequent as the staff refocuses on their other responsibility.

There is a sol. to this:- Pre Planning. Most LED sign Ticker software these days has some sort of scheduling option. Use it now! Take some-time to pre-program most of your general holiday messages into the schedule. we promise, it will be worth it.
With an LED sign you have the ability to communicate one message on valentine eve, and another valentine day.

But what if you do not have time to actually create the Description? Pay someone to create the Description for you. You may think this is overkill, but you have a very expensive sign i.e. advertising your entire organization to the traveling public;
it is worth the investment at a reasonable price. Do some research online & look for people who create Description specifically for LED signs Ticker. It takes a slightly diff. approach than website design, or print media to be done effectively and utilizing the full potential of an LED sign Ticker.

If you do not own an LED sign Ticker, & are thinking about getting one, now is a good time to see how effective they can be. Gifts & shopping are the top of everyone is mind so it is just a matter of making sure they see what you have to offer.
An LED sign can sometimes be like those shelves at the checkout counter, you were not thinking about the batteries for all the toys you just bought until U looked to your left & saw them hanging right there, conveniently easy to reach.

Do your research & make sure you plan ahead,use the experience of others to help you make a good choice. Plan for some of the things I am talking about here. Look for a company that has software that takes the pain out of Description creation & scheduling.
If you do not have a graphics staff, include the cost of a Description Creation Service in your budget before you buy the sign. This will save you time & money in the long run.

An LED sign is a powerful tool & a solid investment. When it is used effectively with quality Description & planning, you will see a substantial ROI, more street visibility, ultimately more sales to grow your business.

2 comments:

  1. can i buy the sports ticker and programmable signs online ?

    ReplyDelete
  2. I was wandering for these Sports, News and RSS Ticker to buy one for Office floor, but no one is economical, please suggest any dealer in California.

    ReplyDelete