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Sam GatesOne
of the greatest time to be an
LED sign ticker owner is around the
vacation days. While many businesses are maintaining their store,
sending out mailers, & doing their best with temporary signage,
LED sign owners are resting easy.
They have likely pre scheduled most of
their vacation description earlier in the year, & know the sign is
working hard to bring in the shoppers. If you do not own an
LED sign
now, you may want to seriously think about taking the plunge and
investing in a product that works all the day, every day with no overtime pay.
You
can not reface a traditional sign every time a vacation comes around
and change-able copy boards are limited to static text that is difficult
to change.
LED Signs give such a great opportunity to communicate often
and directly to your audience,
it is surprising to see some business not taking full advantage of this.
I am not just talking about particular holiday. Any holiday like Valentines day, Memorial day, Columbus day.
There
are more reasons some people may not be using their sign to the fullest
extent. One of the biggest is the “Not MORE Time” factor. It takes time
to get good solid content created & scheduled for your sign.
Mostly
small to medium organizations are already utilizing their staffs above
capacity. After the initial excitement of a new
LED sign ticker
installation, the updates tend to become less frequent as the staff
refocuses on their other responsibility.
There is a sol. to
this:- Pre Planning. Most
LED sign Ticker software these days has some
sort of scheduling option. Use it now! Take some-time to pre-program
most of your general holiday messages into the schedule. we promise, it
will be worth it.
With an
LED sign you have the ability to communicate one message on valentine eve, and another valentine day.
But
what if you do not have time to actually create the Description? Pay
someone to create the Description for you. You may think this is
overkill, but you have a very expensive sign i.e. advertising your
entire organization to the traveling public;
it is worth the
investment at a reasonable price. Do some research online & look for
people who create Description specifically for
LED signs Ticker. It
takes a slightly diff. approach than website design, or print media to
be done effectively and utilizing the full potential of an
LED sign Ticker.
If you do not own an
LED sign Ticker, & are thinking
about getting one, now is a good time to see how effective they can be.
Gifts & shopping are the top of everyone is mind so it is just a
matter of making sure they see what you have to offer.
An
LED sign
can sometimes be like those shelves at the checkout counter, you were
not thinking about the batteries for all the toys you just bought until U
looked to your left & saw them hanging right there, conveniently
easy to reach.
Do your research & make sure you plan
ahead,use the experience of others to help you make a good choice. Plan
for some of the things I am talking about here. Look for a company that
has software that takes the pain out of Description creation &
scheduling.
If you do not have a graphics staff, include the cost of
a Description Creation Service in your budget before you buy the sign.
This will save you time & money in the long run.
An
LED sign
is a powerful tool & a solid investment. When it is used effectively
with quality Description & planning, you will see a substantial
ROI, more street visibility, ultimately more sales to grow your
business.
